Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

Overview
A structured practical course at PEARL INSTITUTE BATALA covering essential concepts, real-world exercises, and a final project.

Proposed duration: 3 Months
Level: Beginner to Intermediate

Proposed syllabus
1. Search Fundamentals
2. Keyword Research
3. Search Intent
4. On Page SEO
5. Technical SEO
6. Crawling and Indexing
7. Sitemaps Robots
8. Internal Links
9. Content Optimization
10. Local SEO
11. Business Profile
12. Search Console
13. GA4
14. Core Web Vitals
15. SEO Audits
16. Reporting

Practical learning
Exercises, guided assignments, troubleshooting and a final course project.

Contact
PEARL INSTITUTE BATALA | Near Bus Stand, Jalandhar Road, Batala | 7814976999 | www.pearlinstitute.in

Note: Confirm the proposed duration and actual teaching syllabus before publishing.

Explain the key concepts of Search Engine Optimization (SEO).
Apply concepts through supervised exercises and independent practice.
Build a complete practical assignment or project.
Debug, improve and present completed work.
Use acquired skills appropriately in further study or practical work.

Basic computer and internet skills; previous experience is not required unless noted by the institute.