Customer Journey Mapping Explained | Step-by-Step Tutorial in Hindi | Digital Marketing Lesson 7
About this video
🚀 Customer Journey Mapping Explained | Digital Marketing Course – Lesson 7
Do you know how a customer goes from discovering a brand to becoming a loyal customer?
In this Digital Marketing tutorial by PEARL INSTITUTE BATALA, learn Customer Journey Mapping step by step, understand the six major stages of the customer journey, and discover why businesses need to understand customer behaviour to improve their marketing strategies.
📚 WHAT YOU WILL LEARN IN THIS VIDEO
✅ What is Customer Journey Mapping?
✅ Why Customer Journey Mapping is Important
✅ How Customers Make Buying Decisions
✅ 6 Important Stages of the Customer Journey
✅ How Businesses Identify Customer Touchpoints
✅ How Customer Journey Mapping Helps Digital Marketing
✅ Customer Experience and Customer Retention
✅ How to Understand Your Customers Better
🎯 6 STAGES OF CUSTOMER JOURNEY MAPPING
1️⃣ Discover – How customers discover your business, products or services.
2️⃣ Research – How customers search for information, reviews and possible solutions.
3️⃣ Compare – How customers compare different brands, prices, features and benefits.
4️⃣ Act – How customers take action, make purchases or submit enquiries.
5️⃣ Experience – How customers experience your products and services after purchasing.
6️⃣ Return – How businesses encourage repeat purchases, customer retention and long-term loyalty.
💡 WHY IS CUSTOMER JOURNEY MAPPING IMPORTANT?
Customer Journey Mapping helps businesses:
✔ Understand customer needs and expectations
✔ Identify problems in the buying journey
✔ Improve the customer experience
✔ Develop effective marketing strategies
✔ Identify opportunities to increase conversions
✔ Improve customer satisfaction and retention
✔ Build long-term customer relationships
🎓 ABOUT PEARL INSTITUTE BATALA
Welcome to PEARL INSTITUTE BATALA, an ISO 9001:2015 Certified Institute providing practical, career-oriented computer and professional skills training.
Our Digital Marketing Course is designed to help students, beginners, entrepreneurs, business owners and aspiring digital marketing professionals understand modern digital marketing concepts through structured lessons and practical examples.
🏫 INSTITUTE DETAILS
Institute: PEARL INSTITUTE BATALA
Institute Head & Master Trainer: Mrs Sonika Malhotra
Certification: ISO 9001:2015 Certified Institute
📍 Location: Batala, Punjab, India
🌐 Website: https://www.pearlinstitute.in
📞 Contact / Course Enquiries: 7814976999
📺 YouTube: @pearlinstitutebatala
📸 Instagram: @pearlinstitutebatala
📖 DIGITAL MARKETING COURSE SERIES
Lesson 7: Customer Journey Mapping
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💬 QUESTION FOR VIEWERS
Which stage of the customer journey is most important for your business — Discover, Research, Compare, Act, Experience or Return?
Share your answer in the comments!
