Paid vs Owned vs Earned Media 🔥 Digital Marketing Made Easy | Lesson 3
About this video
What is the difference between Paid Media, Owned Media and Earned Media?
In this Digital Marketing tutorial, you will understand the three major ways a business gets attention online:
Paid Media – Advertising where businesses pay to reach customers, such as Google Ads, Facebook Ads and Instagram Ads.
Owned Media – Digital assets completely controlled by the business, such as websites, blogs, social media pages, email lists and apps.
Earned Media – Attention received naturally from customers and other people through reviews, recommendations, shares, mentions and word-of-mouth.
In this lesson, we explain these concepts with simple business and Instagram advertising examples so beginners can easily understand how modern digital marketing works.
This video is part of the Digital Marketing Course by PEARL INSTITUTE BATALA.
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👩🏫 Institute Head: Mrs Sonika Malhotra
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